Interview with Brian McDonald

Brian can be found where food and technology meet, creating opportunities for chefs and farmers to collaborate at the click of a button.


Q: Who are you? Introduce yourself as you would at a dinner party.

A: HI!  I'm Brian Mcdonald, nice to meet you. Food is always such a great way to get to know people!  I work in the food tech space. That means I develop software for chefs, food producers, distributors, wholesale, and retail food consumers.  How I do this is by focusing on creating stronger, more direct relationships between these groups through content development, analytics, and BIZ/administration innovation and development.  

Q: What is your background? How does it differ from what you are doing now?

A: I was originally a trained chef.  Since then I have worked as a food broker, distributor, wild crafter, product and people marketer name a few.

Start-up work has a defined set of rules, requires superb timing and follow through and you can get in the weeds pretty fast.  In that respect, it's super similar to the food industry!   Certainly the focus on building personal relationships/networking and assembling diverse knowledge tool kits is a step up and out from typical food industry work.  The software development process is a brand new and pretty big white whale for us practitioners!

Q: What are you working on right now?

A: I’m working on Sourcerer, a visually rich App for chefs, to allow them to creatively construct food menus while costing and sourcing ingredients at the same time.

Q: Why did you join Impact Hub?

A: I came in by the suggestion of Frank Martinez, and continue to find that Impact Hub is the top spot for BiZ and community development.  Plus the staff and members are fantastic.

Q: How do you make money?

A: I do consulting work for food businesses on how to take advantage of technology (primarily software tools).

Q: What is something that really excites you right now (a trend, life development, time of year, food, etc.)?

A: The move to direct relationships between food producers and consumers is a great trend.  It's super disruptive!

Q: You have $10M to spend in the next year, and you can’t spend it on you, your friends or your family. How do you spend it?

A: Rural food business development and pairing those businesses with urban "patrons" in a more cohesive manner than is currently implemented.

Q: What’s on the horizon for you (a new project, career path, personal development)?

A: Getting Sourcerer to the MVP stage.

Q: Where do you usually hang out when you are at Impact Hub? How often are you here?

A: You can find me in the kitchen when I am at the HUB!

Q: What is something we don’t know? (Either about you, or something else)

A: I am a pretty good hockey player...

Q: Give us your top three Seattle gems!

A: The Pine Box, Yesler Terrace Community Garden, Tamarind Tree in the ID (12th Street and Jackson Street)


Contact Brian at [email protected] .