Interview with Mary Weisnewski

Mary is passionate about helping companies build authentic brands.

Q: Who are you? Introduce yourself as you would at a dinner party.

 

A: I'm a British expat, brand strategist, business owner, wife and mother of 3. In my work life I help organizations reveal, define and build their brands. In my personal time, I love to travel- I'm sure due in part to having grown up in many countries around the world.

 
Q: What is your background? How does it differ from what you are doing now?

A: As a brand strategist, I've worked at both strategy and design agencies. With Kite, I'm bringing together the integration of two disciplines to help clients develop a brand both internally and externally, and with aligned actions and communications.

 
Q: What are you working on right now?

A: We have multiple projects in progress with a diverse group of clients- from defining the brand architecture for a national organization serving law practices, to revealing and implementing a refreshed brand for a local nonprofit serving children and families. A current project that is particularly interesting is the work we are doing with a global conservation organization on brand-driven positioning and message development. It's for a key project that spans multiple geographies and internal groups, so it's an opportunity to establish best practices for co-creation and alignment of positioning messages.

 
Q: Why did you join Impact Hub?

A: Impact Hub was actually a client of mine a few years ago- we were working with the Hub on a strategy project, so I had a gos understanding of the organization and its mission. When I heard they were going to open the Seattle location, I knew it would be a good fit for me. Kite is a virtual agency and we work with values-driven organizations, over half of which fall into the nonprofit arena. The Hub gives me a perfect downtown working location and meeting space.

 
Q: How do you make money?

A: I am the owner and principal of Kite, a brand strategy and design firm. I have been working in the world of brand for many years and started Kite in 2007. We are all about building authentic brands. By this I mean that brand must be rooted in the truth of who the organization is, and that actions, experiences and communications should consistently align. So we work with our clients to reveal and define the brand, and we help them to build and strengthen the brand in experience and communication. We believe that brand is a business asset and, when fully leveraged, it's a tool to move an organization forward and strengthen its impact.

 
Q: What is something that really excites you right now (a trend, life development, time of year, food, etc.)?

A: I recently joined the Board of Advocates for Planned Parenthood and am very excited about increasing my support of the organization and the vital work it does. And with spring just around the corner, I can hardly wait to get my hands in the soil- it's time to get the vegetables going.

 
Q: You have $10M to spend in the next year, and you can’t spend it on you, your friends or your family. How do you spend it?

A: As I mentioned, being on the Board of Advocates for Planned Parenthood means that I would have a strong focus on supporting that organization. In alignment with this, my giving would be to support organizations who are making an impact for women and children here and around the world- with a focus on equality, independence and health care.

 
Q: What’s on the horizon for you (a new project, career path, personal development)?

A: I would love to know! For me, this year is a time of exploration and opening doors to new adventures and experiences.

 
Q: Where do you usually hang out when you are at Impact Hub? How often are you here?

A: You will usually find me at one of the desks on the second level, or in one of the conference rooms meeting with our team and clients.

 


Q: What is something we don’t know? (Either about you, or something else)

A: I trained and worked as a midwife in my first career, in England and in the US. Over 20 years ago, I moved on from birthing babies to birthing brands.

 
Q: Give us your top three Seattle gems!

A: The Frye Art Museum- it's truly a gift to the people of Seattle

     Seattle Tilth- the very best place to buy your tomato plants

     Chace's Pancake Corral- try the hash brown omelet (it's on the eastside, but it's worth the drive)

 

 

Contact Mary at mary.w@kitebrandstudio.com .