I'm Ebba. I'm the Founder and Vision Director for Simply Good Shopping. Sonja Price is my Co-founder and Chief Catalyst Officer. Simply Good Shopping provides remarkably convenient Eco and Social-Good shopping for essentials and gifts. Using innovative, easy, and fun retail shopping concepts, Simply Good Shopping wants to change the outcomes of American consumption. A web store, pop-up-shops throughout Seattle for seasonal essentials, and a physical store for basic essentials will all be present in Seattle. Find us online at SimplyGoodShopping.com.